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How to leverage Custom Monitors & Validation
How to leverage Custom Monitors & Validation
Sam Smith avatar
Written by Sam Smith
Updated over a week ago

SEO Monitors from Demandwell are the best way to get a read of the technical components of your primary domain today. We crawl your website daily to collect key SEO information and surface any known errors that should be fixed to help your organic performance.

Monitors are within your complete control, and you may create any kind of monitor to check against critical SEO components.

You may choose to create either a standard monitor or a custom monitor.

  • Standard monitors are pre-packaged SEO factors rolled up into one. To create one, simply click the simplified overarching factor category, and your monitor will check any detailed SEO factors contained within.

    • E.g. clicking “Meta Descriptions” will generate a monitor checking for missing meta’s, meta length issues, and meta’s with keywords.

  • Custom monitors are more advanced, and enable users to choose one or several SEO factors to check against. This may allow you to focus on one sing factor, or string together multiple to examine for more advanced errors.

    • E.g. clicking “Create a Custom Monitor” shows all SEO factors to include in your monitor.

What is Monitor Validation?

With custom monitors, you have additional control to determine what should pass, and fail your monitor criteria.

For example, perhaps you want to explore all URLs that 404. With validation, you may customize your monitor to only include URLs that have errors and are 404’s.

Our software lets you choose any of the SEO factors in your custom monitor, and leverage them to include or exclude URLs that pass or fail. You may also leverage “AND / OR” statements to create even more complex criteria for discovering URLs with errors. Be sure to save your monitor when you're ready!

Custom Monitor Example 1: XML Sitemap & 404’s

In this example, let’s assume your website has an issue with your XML sitemap. You have an older domain, with hundreds/thousands of pages on it. And have gone through several migrations, and redesigns over the years.

We come to find out your XML sitemap is inaccurate, and Google is finding too many 404s. Doing so takes up crawl budget from Google, so they don’t take the time to read the rest of your content, and you miss out on value!

The solution: we need to clean up any URLs that are in the sitemap, that are leading to a 404.

Let’s create a custom monitor to identify all the URLs that are listed on your XML sitemap, that are 404s.

Create a custom monitor, and include the following SEO factors:

  • Crawl “All URLs”

  • 404 errors

  • XML sitemap missing URLs

Within your validation, be sure to set the correct criteria:

  • Include “404 errors” AND exclude “XML sitemap missing URLs”

  • Doing so will show 404 errors on URLs that are listed on your XML sitemap.

Custom Monitor Example 2: HTML Sitemap & Thin Content

In this example, let’s assume your HTML sitemap is created and linking to every page on your website programmatically. Your site has an extensive blog section, with resources and categories that have piled up over the years.

We come to find out new pages you publish have a hard time getting indexed. You have submitted your URLs to Google, but they are still not indexed. A cause of this is determined to be too many live URLs that Google is stuck parsing through.

The solution: we need to remove any unnecessary URLs from your HTML sitemap, so Google’s crawlers will primarily find pages with important SEO copy first.

Let’s create a custom monitor to identify all the URLs that are listed on your HTML sitemap, that shouldn’t be.

Create a custom monitor, and include the following SEO factors:

  • Crawl specific URLs containing “/blog” or another URL syntax specific to your issue

  • HTML sitemap missing URLs

  • Thin Content

Within your validation, be sure to set the correct criteria:

  • Include “Thin Content” AND exclude “HTML sitemap missing URLs”

  • Doing so will show pages with “thin content” on URLs that are listed on your HTML sitemap. These are URLs you may choose to remove.

Custom Monitor Example 3: Keywords in Title, Meta and H1

In this example, let’s assume your content team is trying to re-optimize a section of your website. The team has a keyword plan in place, but they need to redo any critical SEO content to ensure target query optimization.

The solution: we need to find URLs in your specific site section, that are unoptimized for keywords.

Let’s create a custom monitor to examine these pages across multiple content factors.

Create a custom monitor, and include the following SEO factors:

  • Crawl specific URLs containing “/resources” or another URL syntax specific to your issue

  • Keywords in H1s

  • Keywords in Meta Descriptions

  • Title Tag contains Keyword

Within your validation, be sure to set the correct criteria:

  • Include or exclude based on your specific instance

  • Doing so will show URLs missing keyword value

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