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Technical SEO Factors - Complete List
Technical SEO Factors - Complete List
Sam Smith avatar
Written by Sam Smith
Updated over a week ago

Demandwell’s Health Suite checks your website’s primary domain for coded factors on your website that will affect rankings and organic performance. These factors are determined by Google’s algorithm to be important for crawlability, copy readability, and user-friendliness. For more info on the importance of technical SEO to your digital strategy, click here.

The following 33 SEO factors are criteria Demandwell checks against to determine your website’s technical health. These factors are found throughout Health Audits, and SEO monitors, and are a mixture of quantifiable metrics, and more qualitative broad analysis on content effectiveness. Each has a priority scale assigned to it, to help users determine factors that have the greatest impact on SEO results.

Audit Category

Factor Name

Description

Platform Location

Infrastructure

Robots.txt

Does your site contain a Robots.txt file, one written correctly and working for indexation?

Audits

Infrastructure

Canonicalization

Is there one, consistent canonical version for all live pages? (Ex www.)

Audits, Monitors

Infrastructure

Secured Server (HTTPS)

Do any HTTP URLs not redirect to HTTPS?

Audits, Monitors

Infrastructure

Secured Server (HTTPS)

Is the redirect not done with a 301?

Audits, Monitors

Infrastructure

XML Sitemap

Has XML Sitemap?

Audits, Monitors

Infrastructure

XML Sitemap

Any URLs missing from XML Sitemap?

Audits, Monitors

Infrastructure

HTML Sitemap

Has HTML Sitemap?

Audits, Monitors

Infrastructure

HTML Sitemap

Any URLs missing from HTML Sitemap?

Audits, Monitors

Infrastructure

Mobile Usability

Is GSC reporting any mobile usability issues?

Audits

Infrastructure

PageSpeed

Is the average First Contentful Paint greater than 3 seconds?

Audits

Infrastructure

URL Structure

Are words being used or just IDs?

Audits

Infrastructure

Subdomains

Do any URLs contain non-canonical subdomains?

Audits, Monitors

Infrastructure

404s

Are there any 404 errors?

Audits, Monitors

Infrastructure

Internal Link URL Consistency

Are all internal links pointing to the canonical version of URLs?

Audits

Content

Keyword Density

Are all SEO-specific pages written with 1-3% keyword density?

Audits

Content

Internal Links

Are internal links consistently implemented, measured, and updated?

Audits

Content

Title Tags

Any URLs missing a Title Tag?

Audits, Monitors

Content

Title Tags

Do most Title Tags contain Keywords?

Audits

Content

Title Tags

Any Title Tags too long?

Audits, Monitors

Content

H1s

Any URLs missing an H1?

Audits, Monitors

Content

H1s

Do most H1s contain Keywords?

Audits

Content

H1s

Are there any H1-2s?

Audits, Monitors

Content

Meta Descriptions

Any URLs missing a Meta Description?

Audits, Monitors

Content

Meta Descriptions

Are Meta Descriptions Written with CTR in mind?

Audits

Content

Meta Descriptions

Any Meta Descriptions too long?

Audits, Monitors

Content

Thin Content

Are any pages less than 250 words in length?

Audits, Monitors

Endorsements

Link Quantity

How many Links and Referring Domains?

Audits

Endorsements

Link Quality

How much Domain Authority?

Audits

Endorsements

Anchor Text Optimization

Is your site's anchor text profile diverse?

Audits

Endorsements

Diversity Factors

Does your site need a broader set of domains and or link types, when compared to competitors?

Audits

Endorsements

Paid Links

Have any links been purchased?

Audits

Endorsements

Negative SEO / Toxic Links

Are any links across our toxic threshold?

Audits

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